Knitting With Purpose

Madhuri is more than just an artisan; she’s the foundation of our story. A mother of four, Madhuri grew up in challenging circumstances but has always carried a fierce determination to create a better future for her children. She was the first to join our brand, bringing with her exceptional skill, a strong personality, and an unshakable spirit that continues to inspire us every day. Despite the hardships she’s faced, Madhuri’s talent and dedication have helped her rise above adversity, proving that resilience and hard work can transform lives. Her craftsmanship sets the benchmark for excellence, and her journey is a testament to the power of empowerment and opportunity. Through Madhuri’s hands, our brand creates beauty and through her story, we celebrate hope and strength. She is not just an artisan but a True leader, paving the way for other women from the slums to find their own voices and redefine their futures.

Priti’s journey with our brand is one of courage and growth. A mother of two, she dared to challenge societal norms and stood up to her in - laws to step out of the house and support her
family. Determined to make a difference, she joined our team and quickly became an integral part of our mission. Today, Priti beautifully balances her role as a devoted mother and a key member of Hook’s team. Her dedication, resilience, and hunger to learn have not only transformed her life but have also set an inspiring example for others in her community. We take immense pride in Priti’s achievements and the incredible progress she’s made with us. She is a symbol of strength, determination, and the power of believing in oneself

Poonam’s story is one of quiet resilience and newfound independence. A mother of three, Poonam was married at a very young age and faced the harsh realities of domestic violence. With little opportunity to complete her studies and never having stepped outside her home, she longed for a way to reclaim her sense of self and independence.

Joining our brand was a courageous step for Poonam—a leap into the unknown that marked the beginning of a new chapter in her life. Eager to learn and naturally skilled, she has quickly proven her dedication and strength, overcoming challenges with grace and determination.

Poonam’s journey is a reminder that it’s never too late to take control of your life and pursue growth. She inspires us daily, and we are honored to be a part of her path to empowerment and
self-reliance.

Sapna, a mother of two from the urban slums of Delhi, brings exceptional skill and boundless passion to our team. Her love for craft is evident in every piece she creates, reflecting her
talent, dedication, and eye for detail.

Sapna’s journey with us is driven by her desire to build a brighter future for her children while pursuing the art she’s so deeply passionate about. Her enthusiasm and creativity light
up our workspace, making her an invaluable part of our team.

With Sapna, we celebrate the power of passion and the beauty of craftsmanship, proving that talent can flourish even in the most challenging circumstances. She inspires us to dream bigger every day.